Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry.
Buyer I, Consumables
Location
United States
Posted
14 days ago
Salary
$104.6K - $125.6K / year
Job Description
Job Requirements
- You have 5–6+ years of experience in a retail buying or merchandising role, with demonstrated experience in e-commerce
- You have strong analytical and Excel skills, with the ability to interpret quantitative data and translate insights into actionable strategies
- You have experience managing third-party vendor relationships, balancing both internal and external financial goals. You have specific experience working within CPG and understand how to drive successful business within the category
- You are a strong, creative negotiator with proven success landing terms that help meet both performance and profitability targets
- You are flexible and adaptable, able to navigate changing priorities while identifying efficiencies and improving existing processes
- You communicate clearly and effectively, and you have experience partnering cross-functionally with teams including Product, Design, Editorial, Customer Service, and Logistics
- You thrive in a startup or high-growth environment, are adaptable to change, and can operate with a scrappy, solutions-oriented mindset
- You are excited by consumer products, innovation, trends, and merchandising, with relevant category experience preferred
- You are highly detail-oriented and able to uncover opportunities within large and complex assortments
- How You Will Make An Impact
- Own assigned departments and/or categories, including responsibility for sales, margin, and profitability targets, while managing associated vendor relationships
- Develop the strategic vision for owned brands and execute merchandising strategies, including owned brand launches, to achieve financial goals
- Build and manage strategic relationships with large national brands, ensuring alignment on joint business planning objectives such as sales growth, profitability, and co-op investment
- Translate registry behavior and customer insights into thoughtful assortment decisions that balance customer needs, value, and long-term category growth
- Introduce and refine processes that improve efficiency and scalability for the broader e-commerce team
- Partner with the Site Merchandising team to shape on-site presentation, storytelling, and assortment visibility
- Lead profitability optimization initiatives across all areas of the P&L in close collaboration with Planning and Operations
- Stay ahead of emerging trends through data analysis, vendor relationships, and market research to ensure Babylist’s assortment remains best-in-class and highly differentiated
- Why You Will Love Working At Babylist
- Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management and invest in tools and opportunities to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
- Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement