• Own the end-to-end member onboarding experience, from sign-up through the first session, balancing immediate iterative improvements with a solid long-term vision. This includes user research, ideation, wireframing, prototyping, and high-fidelity visual design. • Improve activation and early engagement by identifying drop-off points, designing solutions, and iterating quickly through A/B tests and rapid experiments. • Design personalized experiences by leveraging AI to understand and adapt to client needs, preferences, and constraints. • Make data-driven decisions by working directly with data science and product partners to analyze user behavior data, interpret A/B test results, and translate insights into actionable design improvements. • Collaborate with cross-functional teams, partnering with product to define problems and achieve business outcomes, with marketing to align on messaging and goals, and with engineering to ensure feasibility and high-quality implementation of designs. • Contribute to our design system to ensure consistency and efficiency.