• Own the entire lead generation process, including research, org mapping, outreach, prospecting, discovery and lead qualification. • Successfully build a pipeline of potential clients through different means of prospecting (online campaigns, emails, phone, LinkedIn, etc.) as well as leveraging relationships to generate new sales, develop new business opportunities and strengthen the company's brand. • Ensure all leads are fully qualified and set up appointments for appropriate Outside Sales Representatives and follow-up on actions with sales and service. • Work in tandem with Enterprise Account Executives to map out key accounts further strategically. • Screen inbound leads from sources such as website and landing page forms, and direct phone calls • Update CRM (HubSpot) with customer data and record information from new leads and prospects • Prepare meeting materials (i.e., sales decks, business proposals, etc.) to help support the sales team • Network with organizations, trade shows associations, local groups, etc. to actively involve in relevant events to build relationships, keep current with trends, and uncover opportunities that lead to sales prospects.