• Lead strategy, planning, and execution across social platforms to grow brand presence, audience engagement, and market visibility. • Develop and evolve a data-informed social media strategy aligned with brand, growth, and audience priorities. • Define channel roles (LinkedIn, X, Instagram, YouTube, etc.) and platform-specific approaches. • Identify emerging trends, conversations, and opportunities to position the organization as a relevant voice. • Translate campaigns, initiatives, and thought leadership into high-performing social content. • Partner with content, brand, and marketing teams to ensure integrated messaging across channels. • Build engaged online communities by fostering conversation and two-way interaction. • Monitor and respond to audience engagement in alignment with brand voice and guidelines. • Track performance metrics to assess reach, engagement, and contribution to broader marketing goals. • Maintain a consistent, on-brand social presence across channels.