• Own the health, accuracy, and usability of data across our systems. • Manage and maintain data integrity across HubSpot and connected platforms, ensuring records are clean, deduplicated, and up to date. • Build and optimize HubSpot workflows, sequences, and automations to streamline operations and reduce manual processes. • Create and maintain dashboards, reports, and recurring data pulls for stakeholders across sales, marketing, and leadership. • Develop and enforce data governance standards, including naming conventions, property management, and lifecycle stage definitions. • Audit and troubleshoot data issues proactively—catch problems before they compound. • Own integrations between HubSpot and other tools in the stack (e.g., Zapier, Segment, spreadsheets, or internal databases). • Support ad hoc data requests and analysis for cross-functional teams, translating raw data into clear, actionable insights. • Document processes, SOPs, and system configurations so the team isn't reliant on tribal knowledge.