• Develop and own the global demand generation strategy, directly aligned to revenue and pipeline targets across large enterprise accounts. • Build and execute integrated, multi-channel campaigns spanning paid media, email, content syndication, executive events, and emerging channels — all designed to reach and resonate with senior enterprise buyers • Translate product positioning and messaging into compelling campaigns that engage C-suite and VP-level decision-makers across every stage of the buying journey. • Design high-converting landing pages and lead capture experiences that maximize conversion rates among enterprise audiences. • Partner with sales and product marketing to drive shared pipeline accountability and integrated execution across the GTM organization. • Plan and manage paid campaigns across Google, LinkedIn and other relevant platforms to drive qualified traffic and leads. • Evaluate and test third-party channels (e.g. email sponsorships) to expand reach and lead acquisition. • Own channel-level CAC and ROI — every demand dollar is accountable • Lead the strategy and execution of 1:1 and 1:few ABM programs targeting senior leadership within top enterprise and strategic accounts. • Collaborate with sales and field marketing to build multi-touch, personalized campaigns for priority accounts that penetrate buying committees at the VP and C-level and accelerate deal cycles. • Develop clear account plans in partnership with Sales; orchestrate multi-channel programs that multi-thread into executive stakeholders across infrastructure, data, AI, and line-of-business teams. • Drive innovation around account intelligence, intent signals, executive personalization, and creative outreach to senior decision-makers. • Support trade shows, executive roundtables, CIO/CTO dinners, and virtual experiences with integrated digital programs that enhance engagement and pipeline outcomes. • Partner with Marketing Ops to ensure rigorous campaign tracking, multi-touch attribution, and funnel reporting are in place and trusted. • Analyze performance on a weekly, monthly, and quarterly cadence — continuously optimizing programs based on what the data says, not what feels right. • Manage demand generation budget allocations to maximize ROI and support pipeline goals. • Work with Marketing Ops to refine and tune ICP definitions, MQL scoring models, and intent-based targeting to ensure focus on high-value enterprise accounts.