• Own the strategic direction, governance and ongoing health of the Customer and Prospect Database (CaPdb) • Design and refine audience segmentation frameworks that guide campaign targeting and growth priorities • Ensure data integrity, enrichment and structured reporting that provide visibility into audience composition and market coverage • Serve as the marketing authority on audience strategy, segmentation performance and growth opportunities • Lead and develop the Business Development Representative (BDR) team • Establish KPIs tied to audience engagement, qualified opportunity creation and marketing-influenced pipeline contribution • Align BDR outreach strategies with Sales territory priorities, campaign themes and product initiatives • Ensure BDR performance insights inform audience refinement and campaign optimization • Oversee structured tracking and analysis of market participation, competitive presence and opportunity movement • Integrate external data sources (procurement signals, surveys, competitive awards) into audience prioritization • Identify trends, whitespace opportunities and competitive shifts within priority segments • Provide consistent reporting on market dynamics to Marketing and executive stakeholders • Lead audience reporting across customer and prospect segments, highlighting growth trends and engagement effectiveness • Partner with Marketing Operations to develop dashboards that connect audience data to campaign performance outcomes • Support demand-focused teams with data-driven recommendations that optimize targeting and engagement strategies