• Develop global category and portfolio strategies, identifying “big bet” growth opportunities through robust segmentation, market analysis, and strategic frameworks. • Guide strategic planning cycles, recommending targets, KPIs, brand roles, and budget allocations across categories, brands, and products. • Lead the creation of long-term category strategies that are adaptable to regional market dynamics and consumer needs. • Act as a trusted business partner to regional Sales and Marketing teams, integrating commercial strategies and market insights into a coherent global marketing strategy. • Ensure alignment between regional and global marketing strategies and their connection to Harman’s enterprise strategy. • Partner with regional marketing teams to translate global strategies into qualitative and quantitative objectives and initiatives. • Support analyzing and drive distilling the market forces that are impacting the category today and tomorrow. • Identify opportunities that will grow the category or enable growth in the category and manage category development through tools, processes, and templates. • Assess the attractiveness and attainability of category growth opportunities and feed category growth story and growth opportunities into the BU roadmap. • Own creation of opportunity blueprint required to realize the opportunity across the marketing mix, informing Category Strategy and HTW strategy. • Collaborate with brand teams on strategic initiatives by informing about market enablers and barriers and competitive forces and brand growth plan and campaigns. • Collaborate with regional category & marketing planning to tailor category strategies to local market conditions and ensure fit-for-purpose execution. • Represent Marketing in the GTM triangle in early phases of GTM process. • Support HTW draft with category and consumer insights. • Collaborate with GTM team on finalizing HTW strategy and product and pitch deck. • Design and implement a recommendation framework for global targets and KPIs based on market attractiveness and cost of playing. • Co-manage regional marketing investment balance with regional leaders to optimize long-term success. • Enable regional GMs and marketing leads to prioritize key business challenges and opportunities, driving efficient resource allocation. • Contribute to annual marketing planning cycles, ensuring strategies are fact-based, investment-optimized, and aligned across global and regional teams. • Ensure consistent execution and integration of category and portfolio strategies across all touchpoints.