• Write, edit, and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials. • Develop and maintain a content calendar that aligns with marketing and PR goals. • Research and generate content ideas that resonate with target audiences and reflect industry trends. • Ensure all content is accurate, compelling, and adheres to SEO best practices to enhance online visibility and engagement. • Utilize content management systems (CMS) such as WordPress, Magento, or similar platforms to publish and manage content. • Optimize content for readability and user experience using HTML/CSS and other web development tools as needed. • Create engaging and informative blog posts that drive traffic and establish thought leadership. • Monitor blog performance using analytics tools like Google Analytics, SEMrush, or similar platforms. • Develop and execute strategic PR plans to enhance the company’s brand image and reputation. • Craft press releases, media pitches, and PR materials that effectively communicate company news, events, and achievements. • Build and maintain relationships with journalists, media outlets, and influencers to secure coverage and promote positive press.