• Develop, implement, and maintain consumer-facing Azure B2C applications, ensuring high performance, responsiveness, and reliability. • Collaborate with cross-functional teams to define, design, and ship new features. • Integrate Azure services effectively into the software architecture, optimizing scalability, security, and efficiency. • Ensure seamless data synchronization between Azure services and the consumer applications. • Continuously improve user experience by identifying areas for optimization and implementing solutions. • Conduct user testing and gather feedback for iterative product enhancements.