• Manage incoming leads from marketing campaigns, events, and partner channels in Salesforce. • Distribute leads promptly to the appropriate sales representatives or regional teams based on assignment rules and SLAs. • Monitor lead follow-up activity and provide regular reports on response times and lead conversion. • Maintain lead quality and data hygiene across the CRM. • Assist in managing Salesforce dashboards and updating pipeline reports. • Support opportunity creation, account ownership updates, and territory alignment. • Help implement and optimize workflows to improve sales efficiency and data accuracy. • Coordinate with the Global Demand Center to ensure lead flow aligns with marketing campaigns and regional priorities. • Schedule and coordinate internal sales meetings, training, and communications. • Support onboarding of new sales reps with CRM access and process guidance. • Help produce regular performance and forecast reports for leadership. • Troubleshoot data and process issues as needed.