• support and optimize our core go-to-market systems • serve as the primary administrator for Salesforce and integrated GTM systems such as Outreach and Gainsight • configure and maintain workflows, fields, automation, validation rules, and system enhancements • manage user onboarding, offboarding, and permissioning across GTM tools • maintain system performance, reliability, and data integrity across connected applications • collaborate with cross-functional stakeholders to prioritize and deliver systems-related initiatives • gather and translate business requirements into clear technical specifications • identify opportunities for automation, workflow improvements, and system optimization • support system projects from discovery through implementation • evaluate new tools and integrations to support evolving business needs • provide ad hoc data analysis and insights to support Sales, Customer Success, Marketing, and Finance stakeholders • build and maintain reports and dashboards that surface actionable insights