Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As the Insights Principal you will be responsible for: Analytics Strategy: Creating and leading the analytics strategy for an account. By learning your clients’ businesses and understanding the media strategy, you will lead the creation of annual learning agendas, testing and analysis roadmaps, and thought leadership as required. You should be able to anticipate and recommend what methods are necessary to comprehensively measure media and tie results back to bottom line driving outcomes, as well as what methods are necessary to test and assess current tactics plus channel expansion. When it comes to analytics, you are the leading voice on your accounts. Client Relationship Building: You will build productive working relations with clients in order to provide a consultative approach to insights development and make impactful recommendations. Clients should seek you out with high value questions because you’ve consistently proven your expertise in their business and analytics needs. Data Analysis & Reporting: Apply data-driven approaches to business strategy, including proficiency in forecasting, ROI analysis, customer segmentation, cross-channel measurement, and process optimization. Identify novel data sources, tools, and methodologies to elevate analytical impact. Performance Tracking & Optimization: Lead end to end delivery of complex analytical projects, from scoping and hypotheses generation, to execution and presentations of results. Stay abreast of technological and industry developments related to your domain and provide appropriate suggestions to your clients . Internal Collaboration: Work seamlessly across multiple business units, often facilitating collaboration between the analytics team and other internal stakeholders with clients Communication: Leverage story-telling skills to deliver insights that are clear, concise and useful. Leverage client key words and indicators to identify cross-sell opportunities and you lead opportunities appropriately. Business Driven: Primary analytics partner for senior business leaders, aligning analytics efforts with organizational objectives. Lead a holistic understanding of client business objectives and strategies and suggest alternative approaches that meet the needs of the client. Always listening for signs of client health, happiness or dissatisfaction and proactively address even small aspects of client dissatisfaction. Professional Qualifications: Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% with immediate vesting Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources Disclaimer : This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.