Viamedia will deliver successful marketing and advertising solutions for our customers while generating income and increasing value for our communications partners, our employees, our shareholders and communities. We will accomplish this through a dedication to integrity, quality people, quality products, performance excellence and effective communication with our customer and our employees. About the role The Senior Account Manager (Sr. AM) serves as a strategic lead across a portfolio of client campaigns, acting as a trusted advisor to campaign leads and agency partners. This role is responsible for driving campaign performance, delivering strategic insights, and directly influencing retention and account growth. The Sr. AM bridges client strategy and internal activation, partnering closely with Trading, AdOps, Sales, and Strategy to ensure seamless execution, proactive optimizations, and measurable results. This role requires strong analytical capabilities, executive-level communication, and the ability to anticipate needs before they arise. What you'll do Client Strategy & Relationship Leadership ● Build and maintain strong relationships with client-side campaign leads and agency partners. ● Serve as a trusted strategic advisor, providing proactive recommendations and long-term growth roadmaps. ● Anticipate client questions and guide decision-making using data-backed insights. ● Lead campaign planning discussions and present performance updates with clarity and confidence. ● Influence renewal and retention outcomes through strategic insight-sharing and value creation. Campaign Management & Performance Oversight ● Manage multiple campaigns across agencies and verticals simultaneously. ● Partner closely with Trading & Activation teams to monitor pacing, performance, delivery, and optimizations. ● Proactively identify pacing risks and performance gaps before they escalate. ● Build and customize trackers, implement automated alerts, and report performance trends. ● Ensure campaigns are executed accurately, on time, and aligned with KPIs. Data Analysis & Insight Development ● Pull and synthesize reporting from multiple DSPs and platforms. ● Analyze performance data to uncover actionable insights. ● Translate complex data into clear, client-facing recommendations. ● Deliver strategic optimization plans tied to campaign objectives (awareness, mid-funnel, DR). ● Identify cross-sell and upsell opportunities based on performance data and client goals. Growth, Retention & Revenue Impact ● Focus on renewing and expanding existing accounts. ● Collaborate with Sales, Media Strategy, and Marketing to develop proposals and case studies. ● Identify value-adding solutions and growth opportunities within current accounts. ● Contribute to renewal strategy conversations and influence long-term account planning. Operational Excellence & Ownership ● Demonstrate proactive time management, balancing deep work, meetings, and urgent task triage. ● Build structured workflows that prevent issues before they occur. ● Regularly audit inbox and communication channels to ensure nothing falls through the cracks. ● Educate clients and internal partners on communication expectations and escalation pathways. ● Independently resolve issues within scope; escalate only when appropriate with full context, actions taken, and recommended solutions. Core Competencies ● Strategic thinking and insight development ● Advanced campaign performance analysis ● Executive-level communication (written & verbal) ● Cross-functional collaboration ● Time management and prioritization ● Retention and revenue growth mindset ● Proactive risk mitigation