• Product Discovery & Evaluation • Lead and develop the discovery phase for new products and enhancements, including market research, member feedback, internal needs assessments, and competitive analysis • Leverage ongoing market and industry intelligence to proactively identify emerging opportunities, risks, and gaps • Facilitate ideation sessions and cross-functional brainstorming to identify opportunities and define product concepts • Develop business cases, product feature brochures, initial pricing scenarios, revenue streams and estimates, feasibility studies, and risk assessments to support product recommendations • Partner Vetting & Collaboration • Identify, evaluate, and recommend strategic partners and vendors for product initiatives • Maintain active relationships with industry partners and vendors to understand pricing models, product roadmaps, market positioning, and partnership opportunities • Lead and facilitate meetings with potential partners, ensuring alignment with business objectives and member needs • Build and maintain strong relationships with external stakeholders and industry experts • Market, Industry & Strategic Intelligence • Monitor developments across the credit union industry, fintech ecosystem, regulatory environment, and broader financial services landscape • Track and synthesize insights from sources including Filene Research Institute, ACU, peer credit unions, CUSOs, fintech partners, regulators, and industry forums • Monitor non-technology drivers of change such as regulatory posture, economic conditions, risk trends, and operational pressures • Translate market and industry insights into implications and recommendations for product strategy, prioritization, and investment decisions • Provide regular, structured updates and executive-level summaries to Senior Leadership and other stakeholders as appropriate • Formal Approval & Handoff • Prepare product proposals, ROI and documentation for formal approval by leadership and the product development team • Collaborate with project manager and product/relationship owners to support a smooth transition from discovery to development • Ensure all necessary requirements and analysis are complete for project teams to begin launch plans, execute project timelines, and deliver final product • Training & Enablement • Help develop and deliver training materials, workshops, and presentations for internal teams on new products, processes, and partner solutions • Serve as a resource for ongoing product education and adoption • Industry Engagement & Presentation • Travel up to 25% of the time to conferences, industry events, partner meetings, and council meetings • Present our Beastro technology, CUSOs and product concepts to external audiences, representing the organization’s innovation and expertise • Use industry engagement as a key method for gathering market intelligence and strengthening strategic relationships • Build networks and share thought leadership at industry forums • Continuous Improvement • Own the ongoing rhythm of market awareness across the organization, ensuring insights are timely, relevant, actionable and shared within Teams channels • Collaborate with Marketing and Business Development to align market intelligence with positioning, messaging, and go-to-market strategy • Seek out ways to utilize AI in ongoing research, partnership vetting, pricing considerations, and more • Help foster a culture of innovation, collaboration, and continuous learning across the organization