• Identify and prioritize conversion optimization opportunities across the customer funnel • Develop data-driven hypotheses and testing plans informed by customer behavior, analytics insights, and business goals • Collaborate with designers, product managers, and marketers to optimize emails, SMS, app push, in-app experiences, and conversion flows • Design, implement, and manage A/B and multivariate tests across email, web, SMS, and mobile app experiences • Review and QA all test variants to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded, and render correctly across devices • Support strategic optimization initiatives within the customer lifecycle • Create and analyze audience segments and cohorts to understand performance differences and drive conversion lifts against KPI goals • Manage experimentation tools, test documentation, and reporting within platforms such as Insider, HubSpot, or dedicated CRO tools • Maintain a CRO testing roadmap in Asana and experiment backlog • Leverage customer data to personalize experiences and improve conversion efficiency • Plan and conduct A/B tests, manage the testing calendar, record results, and provide clear, actionable recommendations • Continuously track and analyze results, translating insights into scalable optimization recommendations • Ensure all experimentation, data usage, and program assets adhere to CAN-SPAM, GDPR, and applicable privacy best practices.