• Own the end-to-end website deployment process, including leading development sprints, conducting UAT and QA, and coordinating across internal stakeholders and external agencies to ensure flawless execution • Prioritize and manage development tickets based on business impact, urgency, and strategic goals, ensuring alignment with quarterly roadmaps and KPIs • Lead cross-functional web projects, acting as the primary point of accountability for timelines, deliverables, and stakeholder communication across marketing, product, legal, and IT teams • Serve as the central point of triage for website outages and critical incidents, executing established disaster recovery protocols, coordinating with internal IT and external development teams, and ensuring timely resolution and communication to stakeholders • Oversee and enforce site tagging and tracking standards, maintaining Google Tag Manager hygiene and ensuring data integrity for analytics and marketing attribution. • Ensure ongoing cookie compliance, managing categorization, testing, and updates in alignment with evolving legal requirements (e.g., GDPR, CCPA) • Manage CMS content operations, including publishing, editing, metadata optimization, and formatting, with a focus on accuracy, brand consistency, and SEO performance • Execute technical/on-page SEO strategies • Drive usability initiatives, coordinating vendor-led usability studies, socializing insights, and supporting A/B testing efforts to improve user experience and conversion rates • Monitor website performance against business goals, producing regular reports and insights to inform leadership and guide strategic decisions • Continuously assess and improve site infrastructure, identifying opportunities for performance optimization, accessibility enhancements, and platform scalability • Serve as a subject matter expert on web technologies, compliance, and best practices, mentoring junior team members and contributing to process improvements. Other website duties as assigned