• Lead high-value PR programs with a focus on shaping stories, developing communications strategies, and overseeing execution across earned media, social media, analyst and influencer relations. • Act as a trusted advisor and thought partner to senior-level client contacts. • Demonstrate a strong understanding of your clients’ industries, businesses and audiences. Develop deep subject matter expertise and ensure programs align to clients’ marketing and business objectives. • Set KPIs for client programs, with a focus on generating results that meet clients’ goals, and bringing a sophisticated understanding of various metrics that clearly demonstrate the impact of communications programs. • Manage a team of PR Managers and Media Relations Specialists, fostering a culture of lifelong learning, curiosity and collaboration. • Take an agency-first mindset to support business growth, including proposal development and presentation for new PR business, and collaborating with cross-functional agency services leaders to grow existing accounts. • Advance Walker Sands’ innovative approach to PR and communications by keeping a pulse on the evolving media landscape and embracing technology like AI to bolster creativity.