XBOW
Boosting offensive security with AI
PLG Campaign Marketing Manager
Location
United States
Posted
13 days ago
Salary
$100K - $135K / year
Bachelor Degree4 yrs expEnglish
Job Description
• Own PLG campaign strategy and execution across key moments like demo requests, evaluation, activation, and expansion
• Build and run lifecycle campaigns across in-product messaging, email, and light outbound
• Work closely with Product to highlight key value moments and shorten time to value
• Segment and tailor campaigns by persona and intent, including CISOs, AppSec, and engineering leaders
• Partner with Sales and RevOps to improve demo quality, conversion, and pipeline velocity
• Track performance, run experiments, and iterate based on product usage and revenue data
Job Requirements
- 4–7+ years of experience in growth, lifecycle, or product marketing
- Proven experience running PLG or lifecycle campaigns for a technical product
- Strong messaging instincts — able to simplify complex products
- Comfort working closely with Product, Sales, and RevOps
- Data-driven mindset with strong experimentation skills
- Bonus if you have experience marketing to security, DevOps, or technical buyers
- Bonus if you have experience with PLG tools (e.g., HubSpot, Segment, Amplitude, Pendo, Intercom)
- Bonus if you have a background in SaaS, security, or developer-focused products
- Bonus if you have experience supporting both self-serve and enterprise sales motions
Benefits
- Competitive salary, clear performance-based incentives, and equity package
- Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.
- You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.
