• Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels • Build and manage multi-channel email programs that move prospects through the funnel • Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects • Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting • Build and execute scaled ABM campaigns that use intent signals to identify and reach high-value accounts • Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR • Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity