• Lead the technical sales process of our DTM ( Design to Manufacturing) electrical design software by developing and executing sales plans in North America • Collaborating cross-functionally with product, engineering, implementation, and support teams to help accelerate growth • Identifying and pursuing new business in target sectors (e.g., panel shops, machine builders, system integrators, manufacturing) • Cultivating and nurturing relationships with OEMs, partners, and existing customers • Qualifying leads, managing pipelines, forecasting sales, and reporting progress using CRM tools • Leading product demos, workshops, pilot programs, industry events, and trade shows to generate leads and raise brand awareness • Training and educating the company's sales teams to increase opportunities generated by improving their understanding of the DTM platform portfolio (software + machines) • Eliciting, identifying, and documenting customer requirements, pain points, and constraints; mapping them to the DTM solution stack to provide configuration recommendations, ROI and TCO analyses, and business case justifications • Supporting the hand-off to delivery/implementation teams, ensuring all technical information is clear and correct • Driving deals from discovery through contract, including proposal preparation, negotiation, and compliance • Collaborating with R&D and product teams to help align the product roadmap to customer requirements • Preparing and presenting proposals, statements of work (SOWs), and end-to-end solution pricing • Transforming into a trusted advisor to customers by supporting customers' onboarding, training, and adoption to drive customer success and reduce churn.