• Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey. • Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance speed, personalization, and quality of content creation. • Support and influence GTM strategy and execution aligned to product/domain ownership. • Perform market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities. • Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development. • Support marketing programs that drive awareness, engagement, and pipeline growth. • Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights. • Enable sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks. • Develop AI-enhanced enablement assets (e.g., dynamic talk tracks, persona-based messaging variants, objection-handling frameworks). • Provide thought leadership and category narrative development within the Sales Performance Management and broader Revenue Performance ecosystem. • Foster customer advocacy programs (CABs, user groups, events, field engagement). • Lead cross-functional initiatives aligned to corporate objectives with defined KPIs and measurable outcomes. • Champion adoption of generative AI tools and workflows within product marketing to increase efficiency, insight quality, and scale.