• End-to-End Growth Ownership: Own acquisition, activation, and retention strategy across all paid channels and lifecycle surfaces, with accountability for revenue growth, LTV, and efficiency. • Audience-Specific Growth Strategy: Define and scale differentiated growth approaches for Brands, Creators, and Shoppers, while identifying shared levers, infrastructure, and learnings across audiences. • Paid Growth & Lifecycle Integration: Unify paid acquisition and retention into a cohesive system, ensuring acquisition quality and long-term engagement are tightly linked. • Cross-Functional Leadership: Partner closely with Product, Product Marketing, Sales, Partnerships, and Revenue leaders to align growth strategy with roadmap priorities, GTM initiatives, and activation success. • Growth Operating System: Establish north star metrics, funnel KPIs, cohort-based reporting, and experimentation frameworks that drive clarity and accountability across the org. • Experimentation & Optimization: Lead a rigorous test-and-learn roadmap across channels, audiences, and lifecycle moments, scaling what works and sunsetting what doesn't. • Forecasting & Investment Strategy: Own growth forecasting, budget allocation, and executive-level performance narratives, ensuring spend scales responsibly alongside signal quality and product readiness. • Team Leadership: Build, manage, and develop a high-performing team across growth, paid media, and lifecycle, setting a high bar for strategic thinking, execution, and ownership.