• Own Paid Media Strategy: Develop and execute paid media strategies across Meta, Google, and TikTok, tailored to client goals and business objectives. • Lead Client Relationships: Act as the main point of contact for client strategy, ensuring clarity, alignment, and accountability across deliverables. • Manage Campaign Execution: Manage media buys to ensure paid media campaign setup, optimization, and reporting in accordance with best practices. • Performance Analysis: Continuously assess funnel performance, customer acquisition costs, and blended ROAS to uncover opportunities and guide testing. • Reporting & Communication: - Deliver weekly performance updates that distill key learnings and next steps. - Produce bimonthly strategic reports with deeper insights, trends, and growth recommendations. - Attend biweekly client calls to present findings, align on priorities, and reinforce trust through transparency. • Cross-functional Collaboration: Partner with media buyers, creative strategists, and analysts to ensure campaigns are efficient and generate actionable data. • Optimization & Testing: Identify A/B test opportunities across creatives, audiences, and landing pages and brief strategies to the respective teams. • Feedback & Quality Control: Provide brutally honest feedback to ensure that all creative and media buying operations meet strategic standards and platform best practices. • Leverage Modern.AI: Utilize (and ultimately master) our proprietary software to track paid media performance attribution, and overall business health for clients.