Senior Manager, Lifecycle Marketing

MarketingMarketingFull TimeRemoteSeniorTeam 205Since 2020Company Site

Location

United States

Posted

28 days ago

Salary

$140K - $150K / year

Seniority

Senior

Bachelor Degree9 yrs expEnglishCustomer.IoRudderstack

Job Description

Are you looking for a role in a company that's solving one of the greatest challenges of our lifetime? Ophelia helps people end their opioid use and restore their quality of life with respect for their time and dignity. Our mission is to make evidence-based treatments for opioid use disorder (OUD) accessible to everyone... and we're looking to bring more people onto our team to help us achieve it. Ophelia is a venture-backed, healthcare startup that helps individuals with OUD by providing FDA-approved medication and clinical care through a telehealth platform. Our approach is discreet, convenient, and affordable. We've been successfully operating in 14 states for almost six years and we're excited to continue our growth. We are a team of physicians, scientists, entrepreneurs, researchers and White House advisors, backed by leading technology and healthcare investors working to re-imagine and re-build OUD treatment in America. About the Role Own and expand our CRM efforts across patient and referral acquisition. This role will focus on building automated, personalized lifecycle journeys that improve engagement, re-engagement, increase retention, and support growth across our direct-to-consumer (D2C) and referral marketing (B2B) funnels. You’ll help design and implement SMS and email campaigns that meet patients where they are, whether they’re considering treatment, bridging between appointments, or re-engaging after a break. You’ll also support referral-based marketing by nurturing warm leads (sent to providers, payors, or loved ones) and increasing conversion through thoughtful, behavior-based communication. Responsibilities: Own Ophelia’s CRM strategy and execution for all top-of-funnel patient and referral communications, across SMS and email Develop segmented, personalized, and behavior-triggered lifecycle journeys that drive conversion, engagement, and re-engagement Build automated flows and trigger-based communications across key patient states: new, bridge, stable, at-risk, and returning Support warm lead nurturing across referral funnels Collaborate with clinical, operations and compliance teams to ensure campaign logic, data fields, and workflows support both business and operational goals Conduct A/B tests to improve open rates, click-through rates, and downstream conversion Help maintain CRM infrastructure and integrations (e.g., Customer.io, Rudderstack), with support from data and engineering Build campaign calendars and reporting dashboards to communicate performance and insights Assist in lifecycle campaign planning for internal clinician-patient messaging (you won’t own this channel, but you’ll support it structurally) Requirements: Our Benefits: Remote work anywhere in the United States Competitive medical, vision, and health insurance (many plans are fully covered for the employee!) Start with 20 days (4 weeks) of PTO, increasing to 5 weeks after 2 years and 6 weeks after 5 years of tenure 10 company holidays Work From Home Stipend 401k Contribution Platform Additional benefits offered through our benefits provider such as life insurance, short and long term disability, financial wellness, virtual primary care, among others! #LI-Remote Ophelia Compensation Overview We set compensation based on the level and skills required for the role. We value pay transparency and equity, and are committed to fair pay. In order to prevent pay disparities and reduce time spent in negotiations, we take a “first and best” offer approach: this means we’re not holding any compensation back from our candidates, and you can feel confident that our pay is fair and does not vary based on the strength of someone’s negotiation skills. Compensation is dynamic at Ophelia: as long as the company performs well and meets our targets, there will be opportunities for increased compensation annually. We’re happy to discuss this approach and our bands if you have questions during the interview process. Compensation Range $140,000 — $150,000 USD Interested in learning more about Ophelia and this role? Apply to work with us!

Job Requirements

  • 7+ years of experience in healthcare lifecycle/CRM marketing,
  • ideally in a telehealth, or patient-facing environment; must have b2b experience, as well
  • Strong experience managing SMS,
  • with a focus on automation, personalization, and funnel conversion, and understanding of behavioral triggers, conditional logic, and segmentation best practices
  • Analytical mindset
  • : comfortable building reports and interpreting CRM performance data
  • Experience collaborating cross-functionally
  • with compliance, product, data, and operations teams
  • Strong copy instincts
  • and ability to translate patient psychology into empathetic, action-driving messaging
  • Mission-aligned
  • and excited to help destigmatize addiction treatment

Related Categories

Related Job Pages

More Marketing Jobs

Full TimeRemoteTeam 41Since 2017

The Customer Marketing Manager will drive customer engagement, product adoption, renewals, advocacy, and create compelling marketing campaigns to support performing arts organizations using the ticketing platform.

AsanaCanvaFigmaHubspotNotionSalesforceVideo EditingWordpress
New York
Zoetis logo

Livestock Marketing Intern

Zoetis

Nurturing our world and humankind by advancing care for animals

Marketing28 days ago
InternshipRemoteTeam 10,001+Since 1952H1B Sponsor

The Livestock Marketing Intern assists with marketing initiatives, promotional material development, social media enhancement, event support, and market research.

Acrobat ProExcelWindowsOutlookPowerPointWord
New Jersey
$16 - $40 / hour
Right Side Up logo

ASO Marketing Consultant

Right Side Up

Right Side Up is a marketplace of premium marketing talent—with all of the marketing chops and none of the agency fluff.

Marketing28 days ago
Full TimeRemoteTeam 51-200H1B No Sponsor

The ASO Marketing Consultant will optimize app metadata, conduct keyword research, advise on A/B testing, and develop growth strategies while collaborating with various teams.

App AnnieApptweakMobile ActionSensor Tower
Texas
Jamf logo

Senior Channel Marketing Specialist

Jamf

The Standard in Apple Enterprise Management

Marketing28 days ago
Full TimeRemoteTeam 1,001-5,000Since 2002H1B Sponsor

The Senior Partner Marketing Specialist will develop and execute global marketing strategies for Apple and Channel partners, create enabling tools, collaborate across teams, and track enablement metrics.

KeynoteMS OfficeSalesforce
United States
$77.4K - $165.1K / year