• Build, manage, and optimize the trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates. • Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption. • Partner with Growth Product Managers to support key cross-sell initiatives with lifecycle campaigns. • Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance. • Partner with Product Marketing and Product Management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs. • Work closely with the Creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns. • Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences. • Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders.