Allbirds
At Allbirds, we make better things in a better way using premium natural materials.
Director, Paid Media
Performance MarketingPerformance MarketingFull TimeRemoteTeam 201-500Since 2016H1B SponsorCompany SiteLinkedIn
Location
Arizona + 21 moreAll locations: Arizona, California, Colorado, Connecticut, District of Columbia, Illinois, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Maryland, Massachusetts, Michigan, Minnesota, Pennsylvania, Tennessee, Texas, Utah, Washington
Posted
15 days ago
Salary
$155K - $165K / year
Bachelor Degree8 yrs expEnglish
Job Description
• Directly manage and optimize campaigns across all paid channels (Search, Social, Display, Affiliates, CTV).
• Own the strategy and aid in-platform execution — including bidding, targeting, budget allocation, placements, and creative performance.
• Build and manage monthly, quarterly, and annual media plans tied to acquisition, retention, and efficiency goals.
• Lead structured creative testing within platforms to identify what messaging and formats drive performance. Partner closely with the creative team to develop and refine platform-native ads.
• Use first-party data and CRM insights to sharpen targeting and improve measurement. Manage and mentor a small in-house team while remaining actively involved in campaign execution.
• Manage and coach a small team of paid media specialists.
Job Requirements
- 8+ years of paid media experience at high-growth eCommerce or DTC brands; agency experience a plus.
- Deep, hands-on expertise managing campaigns directly in Google Ads, Meta, TikTok, Pinterest, and other key platforms.
- Comfortable moving between strategy and execution—you set a vision and aren’t afraid to get into the weeds.
- Skilled in creative testing with a track record of extracting actionable insights that inform performance and brand storytelling.
- Strong creative intuition and ability to translate data into a clear, creative direction.
- Experienced in incrementally testing and MMM (Liftlab a plus!).
- Proven record of driving measurable growth in acquisition and iROAS while building brand connection through reach/frequency.
- Analytical, curious, and adaptable to fast-moving environments.
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
Benefits
- Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents.
- Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
- 100% Company paid OneMedical memberships available for members of certain medical plans.
- Company HSA contribution for enrolled HSA members.
- Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
- Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
- Employee Assistance Program and more.
- Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.
