• Coordinates daily operations within department, with functions related to healthcare ethics, palliative care and advance care planning (ACP). • Provides recommendations on the clinical pathways to improve reliable and effective ACP for Well, Rising Risk, and Seriously Ill patient populations. • Monitors and measures progress toward the achievement of departmental, programmatic, and system goals. • Establishes strong, consistent relationships with community organizations and key internal and external stakeholders; to provide leadership to pilot/implementation project site leaders and better acquaint the system with the programs offered through the department. • Implements system level Advance Care planning processes as they relate to the goals of Care Transformation, Population Health, and Serious Illness programs. • Using clinical expertise, optimizes effectiveness of patient education and engagement strategies to promote patient understanding and positive experience with early, proactive consideration of care preferences and care planning. • Participates in operational and clinical improvement initiatives that increase the effectiveness and efficiency of ACP processes across the care continuum. • Provides education to care teams in order to improve patient, clinician and provider experience of advance care planning and serious illness care. • Collaborates with other TOC groups to embed ACP throughout system initiatives. • Functions with high level of accountability, steadfast quality focus, teamwork, coordination, continual improvement, and care innovation.