• Develop best-in-class marketing toolkits including a comprehensive suite of assets and copy to enable: • More cohesive marketing and strategic transitions across the prospect journey • Increased speed to market • Greater business efficiencies and less asset creation duplication across channels • Toolkits may include static assets, video assets, guidelines for usage, design anatomy, sample layouts and approved messaging. • Work with multiple internal teams, copywriters, designers and outside agencies to lead end-to-end toolkit development for the video portfolio that drives business results. • End-to-end process includes: • **Intake** – Briefs and refine requests from partner organizations • **Create** – Robust campaign-level toolkits (static & dynamic assets & approved copy) • **Manage** – Develop simple yet detailed guidelines for toolkit usage • **Distribute** – Socialize kit in collaboration with Go-to-Market and make assets easily accessible via digital asset management platform • **Optimize** – Refine usage guidelines, catalog campaign best practices, update and create new assets as needed • **Archive** – Store assets and learnings in a central location, so elements may be repurposed for future campaigns • Shepard toolkits and component materials through leadership, legal, programmer and stakeholder reviews quickly and efficiently. • Author and oversee toolkit roadmaps based on stakeholder inputs and marketing objectives • Architect and maintain a comprehensive library of toolkits, assets and frameworks that are used by all channels to develop marketing materials. • Act as the strategic toolkit liaison who oversees the internal briefing process for new toolkit and asset requests; find creative ways to continuously refine the process and drive greater efficiency. • Responsible for many day-to-day decisions relating to copy and asset consistency and quality control. • Identify insights from primary research, syndicated research, competitive tracking, and tactic performance to optimize and refine toolkit components strategies. • Engage creative resources/partners to develop toolkit components; provide thoughtful, concise feedback that propels the work forward. • Partner closely with the Brand Management team to foster consistent use of DIRECTV’s brand voice principles and ensure on-brand expression and execution in deliverables.