• Own core levers of Found’s consumer growth engine. • Improve CAC, payback, and member growth across the funnel. • Work closely with agencies, internal teams, and leadership. • Report directly to the VP of Strategy, BizOps & Growth and help define how Found acquires and converts members. • Set and execute paid media strategies. • Analyze attribution, conversion, and cohort data to identify growth opportunities. • Partner with creative, product, and agency teams to develop high-performing ad concepts and landing experiences. • Build and prioritize testing roadmaps. • Improve lead-to-conversion performance through better segmentation, messaging, and automation. • Identify and test new channels, partners, and growth initiatives.