• Develop and execute a comprehensive organic social media strategy aligned to revenue, product, and vendor priorities. • Own content calendar across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok as applicable). • Create and oversee production of high-impact visual and video assets, including product spotlights, installation features, educational content, and brand storytelling. • Work with internal resources as well as external digital agencies to deliver engaging social media content. • Monitor engagement metrics and optimize strategy based on performance data. • Lead website content strategy to support SEO, product marketing, and promotional campaigns. • Curate and publish product launches, promotional banners, landing pages, and blog content. • Maintain accuracy, freshness, and brand voice consistency across all site content. • Develop and execute segmented email marketing campaigns for promotions, product launches, vendor features, and lifecycle marketing. • Manage campaign calendar in alignment with sales initiatives and vendor commitments. • Oversee list segmentation, automation flows, A/B testing, and deliverability best practices. • Analyze campaign performance and optimize open rates, CTR, and revenue contribution. • Work with internal resources as well as external digital agencies to deliver effective email campaigns. • Lead planning and execution of national and regional tradeshows, dealer events, and internal sales meetings. • Manage booth design, messaging, promotional assets, and pre/post-show marketing communications. • Coordinate logistics, vendor participation, sponsorships, and on-site brand representation. • Measure ROI and lead generation impact from events. • Directly manage and develop one Marketing Coordinator. • Delegate project execution while maintaining quality control and timeline accountability. • Establish clear goals, KPIs, and performance expectations. • Foster a culture of creativity, accountability, and continuous improvement. • Work closely with Sales, Product Management, Vendor Partners, and Executive Leadership to align messaging with business priorities. • Support vendor co-op marketing initiatives and ensure compliance with brand standards. • Contribute to annual marketing planning and budget management. • Track and report on marketing KPIs including engagement, traffic, lead generation, and revenue attribution. • Provide regular performance updates and actionable insights to leadership. • Recommend optimization opportunities based on data trends.