• Own and evolve Marigold’s visual brand identity system, including brand strategy, design system documentation, guidelines, components, and standards to ensure consistency across products and customer touchpoints. • Set creative strategy and direction while personally producing high-impact assets including digital advertising campaigns, website design and updates, email campaigns, sales presentations, social content, and event materials. • Partner with Marketing and Product leadership to translate business objectives and product growth initiatives into compelling, measurable creative campaigns. • Collaborate with UI/UX leaders to establish and maintain product UI brand standards, ensuring cohesive visual identity across software experiences. • Vet, hire, brief, and manage external creative contractors and agencies, including scope definition, timeline management, budget oversight, and quality control. • Present creative concepts and strategic rationale to executive stakeholders, providing creative leadership across cross-functional teams while balancing strategic vision with hands-on execution.