• Lead marketing communications strategy for global product launches, ensuring alignment with brand and portfolio objectives. • Develop integrated content plans that support product positioning and messaging across multiple channels. • Collaborate with Product Marketing, Field Marketing, Portfolio Strategy, and Central Imaging Marketing Communications teams to deliver impactful campaigns. • Create and manage high-value marketing assets, including product launch kits, thought leadership content, regional campaign materials, and digital content. • Ensure consistent messaging across global and regional initiatives. • Partner with internal stakeholders to optimize content workflows and leverage content management systems for efficient asset delivery.