• Own all active customer accounts • Increase utilization and ensure practices exceed minimum lab commitments • Identify opportunities to increase wallet share within the Incisive network • Drive adoption of additional product categories (aligners, dentures, high-esthetics, AOX, etc.) • Lead expansion conversations directly with practice owners • Monitor usage trends and identify early risk signals • Address underutilization and lab dissatisfaction • Lead retention save efforts • Build and document the mid-life customer success motion • Define account segmentation and outreach cadence • Develop expansion messaging and best practices