• Lead Lifecycle Campaigns • Own the creative development of Canva’s lifecycle campaigns, from idea to execution • Deliver bold, personalised campaigns across email, in-app, and beyond • Balance magical thinking with data-driven precision to engage new and returning users • Bring fresh creative approaches while scaling high-volume production • Translate lifecycle marketing goals into clear briefs and standout creative • Elevate how the Canva brand shows up across our lifecycle channels • Lead, mentor, and inspire a multidisciplinary creative team • Create a safe, inclusive, and high-performing team culture • Use narrative, design, and messaging to drive instant engagement