• Act as the "CEO" of your territory, identifying high-potential prospects and maintaining a robust, healthy sales pipeline. • Manage the end-to-end sales process from cold outreach and initial discovery to deal advancement and contract negotiation. • Execute high-volume, multi-channel prospecting strategies to build relationships and engage key decision-makers (VPs of HR, Benefits Directors) and Benefits Consultants. • Conduct deep discovery to understand your client’s challenges and pain points to tailor solutions that demonstrate clear ROI and clinical value. • Travel as needed (up to 40-50%) within the territory to lead in-person presentations, attend regional conferences, and build local broker relationships. • Maintain accurate records in Salesforce and provide leadership with accurate sales forecasts.