• Execute and optimize mobile app acquisition campaigns across Apple Search Ads and mobile ad networks for enterprise level clients. • Assist as a mobile activation point of contact for assigned clients, responding to emails and participating in weekly status calls. • Manage budgets, pacing, and daily performance across assigned app install campaigns. • Support channel expansion initiatives by assisting with strategy development and execution. • Build campaign structures, tracking links, benchmarks, and pacing plans. • Monitor performance metrics, identify irregularities, and surface optimization recommendations to internal teams and clients. • Troubleshoot attribution and tracking issues across MMPs (Mobile Measurement Partners) and advertising platforms, ensuring data accuracy and proper setup. • Execute testing initiatives across creatives, audiences, placements, and platforms. • Maintain strong QA standards to ensure campaigns are launched and optimized error-free. • Collaborate closely with internal teams, vendors, and platform partners to meet client goals.