• Define and execute a clear product strategy and roadmap that aligns with business objectives • Identify new opportunities and collaborate with stakeholders to drive product vision focused on consumer experience • Lead cross-functional teams, including Engineering, Design, and Marketing, to bring consumer-centric products to market • Advocate for the user by deeply understanding their needs, pain points, and unmet requirements • Create and iterate on user personas and journeys to design intuitive, engaging digital products that improve the consumer experience • Utilize data, market analysis, and user insights to inform product enhancements and decisions • Lead conversion rate optimization (CRO) efforts by setting up data-centric experiments, including A/B testing using tools like Optimizely or Google Optimize, to validate hypotheses and improve product performance • Stay informed about market trends, competitive landscape, and industry best practices to help shape the product strategy and drive innovation • Work closely with internal stakeholders, including leadership and operational teams, to ensure smooth product rollouts, communicate progress, and gather feedback for continuous improvement • Own the product lifecycle, including defining product requirements, translating them into user stories, and prioritizing the backlog to meet business objectives and drive continuous improvements • Establish and manage key product metrics such as speed, quality, and OKRs to drive product success and measure progress • Foster open communication and involve critical business areas in product decisions