• Lead development and execution of the integrated marketing plan for ChromoSeq in alignment with portfolio strategy and commercial objectives. • Support annual marketing planning, budget input, and campaign prioritization. • Conduct market, customer, and competitive analyses to identify growth opportunities and inform positioning strategies. • Translate market insights into actionable campaigns and targeted initiatives. • Develop clinically accurate, differentiated messaging that supports ChromoSeq positioning within myeloid malignancy diagnostics. • Ensure consistency of messaging across campaigns, sales materials, digital content, and conference presence. • Oversee development of marketing collateral, including sales tools, brochures, white papers, digital content, website updates, and promotional materials. • Partner with Medical Affairs to ensure scientific accuracy and regulatory alignment. • Support identification and engagement of key opinion leaders in hematology and oncology in collaboration with Medical Affairs. • Assist in planning advisory boards, educational programs, and scientific exchange initiatives. • Partner with Sales Leadership to develop training materials, messaging guides, and campaign tools to enhance field effectiveness. • Provide ongoing updates to commercial teams on product positioning and competitive landscape insights. • Track campaign performance, adoption metrics, and customer engagement indicators. • Analyze data to refine targeting, messaging, and tactical deployment. • Provide regular reporting and recommendations to marketing and commercial leadership.