• Own enterprise digital marketing and MarTech as a primary growth engine, directly accountable for pipeline acceleration, revenue impact, and organic growth. • Convert executive growth priorities into aggressive, multi-year digital and MarTech roadmaps, tightly sequenced to unlock scale, speed, and measurable sales impact. • Allocate investment across paid, owned, and earned channels to maximize ROI, with clear performance targets for SEO, PPC, demand generation, and conversion. • Optimize high-impact digital channels and platforms (website, portals, email, apps) to drive acquisition, cross-sell, and producer productivity across the customer lifecycle. • Integrate lead generation, routing, CRM, and campaign execution to increase sales velocity, improve win rates, and eliminate leakage across the funnel. • Enforce governance, standards, and performance KPIs tied to pipeline contribution, sales-qualified leads, conversion rates, and revenue outcomes. • Continuously deploy emerging technologies and automation to scale growth, improve forecasting accuracy, and create a durable competitive advantage.