• Design and Run Integrated Campaigns: Plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localising content and messaging for NA markets while leveraging AI-powered tools to automate personalisation and scale execution • Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations with Microsoft, Google Cloud, and AWS—managing pre-/post-event strategies to maximise pipeline attribution and ROI • Own Quarterly Pipeline Targets for NA: Build and execute demand generation plans by country and segment, working with the VP of Sales to deliver marketing-sourced pipeline with clear attribution to campaigns and channels • Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority enterprise retail accounts, developing account-specific content and coordinating with SDRs/AEs on targeting, engagement strategies, and pipeline acceleration • Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews; create sales enablement assets including pitch decks, case studies, battle cards, and ROI calculators tailored to NA retail buyers • Instrument Full-Funnel Attribution and Analytics: Own regional dashboards in Salesforce and HubSpot that track MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity, and CAC payback—driving data quality and continuous optimization