• Design and activate a global commercial operating model that aligns with company growth expectations and ROI benchmarks. • Drive the "verticalization" of our growth approach, tailoring our value proposition to specific industry sectors. • Serve as a key member of the Executive Team, making data-driven decisions to solve complex problems within the evolving ad-tech ecosystem. • Directly lead a client services group serving hundreds of enterprise and mid-market clients. • Elevate the Client Success teams to transition from service providers to strategic growth partners. • Implement rigorous frameworks for Upsell and Cross-sell opportunities to maximize Net Retention Revenue (NRR). • Identify and execute a vertical-specific growth approach to enhance profitability and market penetration. • Drive aggressive new business sales across three pillars: Agencies, direct from Brands, and through partnerships with our key ecosystem partners such as Google, Adobe, Amazon, Snowflake, MediaMath, Amplitude and more. • Standardize excellence by implementing proven sales methodologies (e.g., The Challenger Sale) and managing a robust tech stack (Salesforce, HubSpot, Jimini). • Own the Sales Ops function, including certification and training programs for Sales Executives and SDRs. • Lead a full-funnel Marketing department, ensuring brand positioning resonates with both the market and industry analysts (Forrester/Gartner). • Oversee PR, event marketing, and industry relations to establish Adswerve as a thought leader. • Master the MQL-to-SQL funnel, ensuring marketing spend translates directly into high-quality sales pipeline.