Bloomerang
Bloomerang helps nonprofits deliver a better giving experience so they can raise more funds and create lasting change.
Senior Product Marketing Manager
Location
United States
Posted
8 days ago
Salary
$105K - $157.5K / year
Bachelor Degree5 yrs expEnglish
Job Description
• Lead segment strategy and GTM readiness for Bloomerang’s mid-market audiences and portfolio products.
• Develop and maintain segment-specific messaging matrices.
• Build and refine segment-specific persona frameworks with insights and AI tools.
• Partner with Market Insights on competitive themes shaping GTM priorities.
• Manage cross-functional alignment for GTM training and internal rollout.
• Create persona-based talk tracks, objection-handling guides, and battlecards.
• Maintain competitive positioning for various nonprofit segments.
Job Requirements
- 5+ years in Product Marketing, Sales Enablement, or Segment Strategy in a SaaS environment.
- Proven experience building persona-based messaging, sales enablement content, and GTM frameworks.
- Strong collaboration skills with Sales, CS, Demand Gen, Brand, and Product.
- Analytical, insight-driven thinker comfortable with Salesforce, Gong, and AI testing tools.
- Excellent written and verbal communication skills; confident presenting to executives, Sales, and cross-functional teams.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
Benefits
- Health + Wellness: generous health, vision, and dental insurance options, access to healthcare service 24/7.
- Time Off: 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, paid parental leave.
- 401k: 401k match to help invest in your future.
- Equipment: everything you need to be successful, shipped right to your door.
