• Developing targeted customer/segment campaigns to increase sales of Masoneilan MRO Aftermarket products & to also support medium to large project opportunities. • Conducting in depth assessment of industry segments identifying key applications and developing customer value propositions. • Managing complex sales processes requiring involvement of many stakeholders both at the client side and internally. • Working closely with other Regional Sales Managers & Channel Partners to engage directly with end users and key customer influence centers to drive Aftermarket MRO growth. • Conducting Technical Sales calls and technical solutions to key customers with regional Channel Partners and direct calls to strategic corporate accounts and major regional influence centers. • Leading the collaboration with multidisciplinary teams internally (e.g. engineering, legal, risk, finance, communication, marketing etc.) to develop and articulate the winning value proposition.