• Own CRM hygiene and data integrity • Manage inbound lead routing and SLAs • Build and maintain dashboards and reporting • Track pipeline health, funnel metrics, and conversion rates • Support forecasting and revenue visibility • Improve workflows across marketing, sales, and partnerships • Identify bottlenecks in the funnel and suggest optimizations • Support outbound list building and sequencing tools • Assist with tooling evaluation and automation setup • Analyze usage, pipeline, and conversion data • Support pricing and packaging analysis • Provide insights that inform strategic decision-making