• Acts as the business lead for the agency team • Responsible for all facets of assigned client business • Carries out the client’s vision and ensures proper alignment of resources • Leads the team to deliver great work and client satisfaction • Possesses an in-depth understanding of client business issues, industry, competitors, and brands • Is constantly attuned to the evolving needs of the client • Communicates effectively—and is credible—with senior and executive clients • Passionately defends, grows, and manages key accounts • Coauthors and presents groundbreaking marketing communication plans • Ensures plans are strategically sound and imaginative • Contributes productively to creative concept reviews on major campaigns • Provides astute input on first round of copy/layout on major campaigns • Coaches account team throughout all stages of development • Allocates resources effectively balancing client needs with profitability • Identifies organic growth opportunities using insightful business context