• Partner with OppFi’s Marketing team to find new customers and optimize engagement • Prepare key metrics and reporting for OppFi’s Senior Leadership Team through Weekly Business Reviews • Design and evaluate A/B tests to optimize customer engagement through email and SMS channels using Braze • Monitor conversion funnel performance to identify opportunities to streamline application processing • Develop reporting for multi-touch attribution to ensure marketing dollars are backed by data-driven insights into customer acquisition and retention • Develop reporting and monitoring to ensure compliance of marketing initiatives and communications • Migrate key dashboards and reports onto OppFi’s new loan origination and servicing systems • Combine and analyze both structured and unstructured data to create meaningful analyses. Extract, segment, and report on data in clear graphs, charts and other visualizations. Provide strategic recommendations based on the data to improve our business. • Partner with Marketing to automate and streamline business processes. Be unafraid to break existing rules, reimagine new processes, and build them. Focus not just on Data, but Data + Action. • You will be the data expert for OppFi’s Marketing team. This highly-visible role will also have opportunities to partner across several teams such as Sales, Finance, Operations, Credit, and Technology