• Deliver outbound-attributed lead and deal creation goals through strategic outbound email prospecting initiatives. • Design and execute successful outbound campaign experiments, utilizing documented briefs to test hypotheses and scale winning strategies. • Maintain deliverability standards, ensuring email benchmarks meet deliverability targets while optimizing for minimal unsubscribe and bounce rates. • Drive quarter-over-quarter improvements in engagement metrics, including email open rates, reply rates, and positive response rates. • Expand and refresh account and contact lists to ensure outbound efforts remain focused on the most high-value opportunities. • Facilitate seamless lead handoffs to the Sales team by providing comprehensive context, campaign specifics, and source clarity for every prospect. • Develop and manage automated workflows for list creation, data enrichment, and segmentation to ensure consistent campaign performance. • Analyze campaign data and reporting to track attribution, monitor funnel health, and inform future prospecting decisions.