SimpliFed
Because the key to every happy and healthy baby is a happy and healthy mom
Digital Marketing Coordinator
Location
United States
Posted
8 days ago
Salary
$55K - $65K / year
Bachelor Degree2 yrs expEnglishCloud
Job Description
• Own the day-to-day execution of email, SMS, and website marketing efforts
• Set up and maintain lifecycle campaigns across email and SMS
• Monitor performance and ensure website functions smoothly from a marketing perspective
• Troubleshoot issues like broken links, 404s, and form flows
• Collaborate with marketing and clinical/content teams to implement copy and messaging
• Identify trends, gaps, and opportunities to improve engagement and conversion
• Run A/B tests and use data to recommend and implement iterative improvements
• Manage marketing-related website updates in Webflow
Job Requirements
- 2+ years of experience in digital marketing, lifecycle marketing, or marketing operations
- Some experience with email and SMS platforms (e.g., HubSpot, Braze, Klaviyo, Salesforce Marketing Cloud, or similar) but willingness to learn in-house proprietary tools
- Strong analytical skills with the ability to interpret performance data and take action
- Some experience working in Webflow, including basic site management and troubleshooting
- Comfort working across multiple tools and platforms simultaneously
- Strong attention to detail and quality control
- Excellent written and verbal communication skills
