• Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions • Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability • Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction • Build segmentation and journey strategy by persona, region, product/SKU, and customer maturity; implement trigger-based lifecycle programs • Partner with Customer Success, Sales, and Product to design and execute cross-sell/upsell campaigns aligned to customer needs and product roadmap • Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, customer ABM, retargeting/paid social (as appropriate), events, and partner channels • Build and scale customer advocacy programs including references, testimonials, case studies, and review programs (e.g., G2, Gartner Peer Insights) • Establish measurement frameworks and reporting for engagement, adoption, retention, and expansion; translate insights into continuous optimization • Partner with Product Marketing, Demand Generation, Channel Marketing, RevOps/CS Ops, and regional leaders to align strategy, messaging, and execution • Support regional leaders with localized campaigns, messaging, and enablement materials tailored to customer dynamics and cultural nuances • Own and manage the global customer marketing budget to maximize ROI across programs and regions